Rick Trevino

Equipped with good looks, a big, effortlessly acrobatic voice and an uncanny gift for nailing the soulful heart of any and all tunes that came his way, the charismatic Rick Trevino bypassed the music biz’ usual ‘School of Hard Knocks’ curriculum right from jump street. Scooped up by Sony even before he could spend shoe leather shopping his demos, Trevino hit the ground running in the early’90s with mondo tour buses, high-profile arena shows and bilingual chart success--and all before his 23rd birthday.

Trevino was the first Hispanic to seriously impact the country music scene since the great Freddy Fender and Johnny Rodriguez nearly two decades earlier, yet despite his heritage (and the strategic, cross-language marketing), he was essentially positioned as yet another of that era’s ‘hat acts’--the arrangements favored the sub-genre’s glossy hybrid of countrypolitan and arena rock, with little wiggle room for artistic experimentation, innovation or growth.

In hindsight, then, it’s not surprising that artist and label parted ways in 1998. ‘Hat acts’ had become passé, and the industry’s appetite for eating its young will never be sated. But it was a shock to Rick, who was faced with the obligations of a newly built home for his young family (even as Sony saw fit to release Rick Trevino’s “Super Hits” in 1999).
 

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